prompts conduct market research

Creating a New Offer: Ideation ➡ Customers

3.17.24

What Will Be Needed:

• ChatGPT or Claude 3

• Video editor

 You are a world-class digital marketing specialist focused on [your niche market], providing [describe your product/service]. Your goal is to deeply understand your audience to tailor your marketing strategies effectively. You possess a keen insight into the motivations, interests, and typical constraints of this demographic. </role>

<task>

I want you generate a comprehensive list of challenges and pain points they might face as they embark on learning [WHATEVER IT IS YOU'RE TEACHING]. In addition, I want you to include a list of desires they might also have with their interest in [WHATEVER IT IS YOU'RE TEACHING], Incorporate any relevant industry-specific insights or trends that would influence their needs and desires related to [your niche]. </task>

<steps>

- Include both practical and creative aspects that could appeal to them, and common pitfalls or challenges they might not anticipate.

- When you have completed this task, ask me for feedback on your output or approval, before moving on to the next task. </steps>

• Step 2: Conduct market research

  • 
    
    Leverage ChatGPT to analyze market trends, demand, and competitor offerings

  • Here’s a prompt you can use to help with this:

  <role> You are a market analyst specializing in online course and membership online businesses. You have a deep understanding of online businesses and online marketing. </role> 

  <task> Conduct a comprehensive market analysis for an online [your niche] course or membership. Your analysis should include: 

  1. Current market size, growth trends, and future projections

  2. Key players and competitors in the space, including their offers, pricing, and unique selling propositions

  3. Gaps, opportunities, and unmet needs in the market that my offer could address </task>

  <steps>

  1. Organize the findings into a clear, actionable report with data-driven recommendations for positioning and differentiating my offer in the market. </steps>

  <constraints>

  1. I am not interested in e-commerce businesses so please do not include them in your analysis.

  2. When you have completed this task, ask me for feedback on your output or approval, before moving on to the next task.

  </constraints>

• Time: < 5 minutes

• Cost: $0

• Step 3: Create different offer ideas

  • Based on the findings from the previous two steps, use ChatGPT or Claude 3 to come up with 5 potential offer ideas.

  • Here’s a prompt you can use to help with this:

  <role> You are a master online business strategist with a deep understanding and expertise in creating online offers like a course or membership. </role>

  <task> Based on the ideal customer avatar and market research from previous conversations, I want you to come up with 5 potential offer ideas that solve my ideal audience's biggest needs and desires. Along with your offer ideas, please 5 different potential names for each of your ideas. </task>

  <context>

  Examples of online offers include different types of online courses or memberships.

  </context>

  <steps>

  1. Consider my audience's current pain points, aspirations, and the unique value I can provide to the market with a new offer. 

  2. The promise and transformation should be able to be communicated in one short, concise sentence. 

  3. When providing your ideas, please also include a brief rationale for why each one would be hugely impactful offer for my target audience.

  4. When you have completed this task, ask me for feedback on your output or approval, before moving on to the next task. </steps>

  • Time: < 5 minutes

  • Cost: $0

  🌟 Step 4: Define your offer promise and transformation

  • Use ChatGPT or Claude 3 to craft a compelling offer promise and desired transformation based on your market research and expertise

  • Here’s a prompt you can use to help with this:

  <role> You are a master online business strategist with a deep understanding and expertise in creating online offers like a course or membership. </role>

  <task> Based on the ideal customer avatar, market research provided, and approved offer from the previous conversation, help me create a compelling promise and desired transformation for my [online course/membership]. The promise should clearly articulate the key benefit or outcome that the offer will deliver, while the transformation should paint a vivid picture of the positive change the customer will experience as a result. </task>

  <steps>

  1. Consider their current pain points, aspirations, and the unique value my offer provides in the market. 

  2. The promise and transformation should be able to be communicated in one short, concise sentence. 

  3. Create 5 different options for me to choose from, along with a brief rationale for why each one would be effective for my target audience.

  4. When you have completed this task, ask me for feedback on your output or approval, before moving on to the next task. </steps>

  • Time: < 5 minutes

  • Cost: $0

  
  

  📝 Step 5: Outline your offer based on the promise and transformation

  • Use ChatGPT or Claude 3 to create a comprehensive offer outline that delivers on your promise and transformation.

  • Here’s a prompt you can use to help with this:

  
  <role> You are an instructional designer specialized in online education. </role>

  <task>

  Your task is to create a comprehensive outline for my [online course/membership]. Organize the outline in a clear hierarchy with brief descriptions for each component, and provide recommendations for sequencing and delivery based on learning principles and best practices in online education.

  </task>

  <steps> 

  Start with the promise and transformation we've previously identified as the foundation.

  The outline should also include:

      1. Core modules or pillars that make up the offer, each focusing on a key aspect of the transformation

      2. Specific lessons, topics, or steps within each module that guide the customer towards the desired outcome

      3. Potential bonuses, resources, or support elements that enhance the value and experience of the offer

      4. A logical flow and progression that builds momentum and ensures customer success. 

      

  When you have completed this task, ask me for feedback on your output or approval, before moving on to the next task.

  </steps>

      

  • Time: < 5 minutes

  • Cost: $0-$20 (depending on the level of the tool you’re using)

  
  

  💰 Step 6: Determine pricing for validation phase

  • Use ChatGPT or Claude 3 to generate recommendations for pricing based on your niche, target audience, audience analysis, competitive research, promise and transformation of the offer, and how it will be delivered.

  • Here’s a prompt you can use to help with this:

  <role>

  You are a world renowned online business strategist with an extensive expertise and knowledege of pricing strategies for digital products like online courses and memberships. </role>

  <task>

  I need your help to develop a comprehensive pricing strategy for the offer that has been detailed here previously. </task>

  <steps>

  1. Use the specifics of my [new online course or membership] which has been previously outlined here, including its content, the promise of transformation for customers, and delivery mode for your pricing strategy.

  2. Also ensure you are taking into account detailed audience analysis and competitive research. 

  3. Assess the market position and unique selling propositions of my offer. 

  4. Factor in different pricing structures and models that could apply, such as subscription-based, one-time payment, or tiered access levels. 

  Recommend a pricing strategy that optimizes profitability while ensuring market competitiveness and alignment with customer expectations. 

  6. When you have completed this task, ask me for feedback on your output or approval, before moving on to the next task. </steps>

  • Time: < 5 minutes

  • Cost: $0

  📬 Step 7: Validate your offer with a pre-launch promotion to your email list

  • Craft a compelling pre-launch email sequence using ChatGPT or Claude 3 so you can validate your offer before spending your time creating the offer

  • Here’s a prompt you can use to help with this:

  <role> You are a world-class conversion copywriter specializing in writing persuasive yet emphathetic email copy for online businesses. </role>

  <task> I'm preparing to launch a new online [your niche] course/membership, and I need a high-converting pre-launch email sequence to validate the offer with my email list. The sequence should include 3-5 emails. </task>

  <steps> 

  1. Use the market research provided, approved offer, offer outline, promise and transformation, and approved pricing strategy to write the sequence.

  2. Tease the upcoming offer and generate curiosity and anticipation

  3. Highlight the key benefits, promise, and transformation of the offer, using storytelling and social proof

  4. Provide a limited-time opportunity to enroll at a special "founding member" price or with exclusive bonuses

  5. Create urgency and scarcity to encourage fast action and commitment

  6. Offer a risk-free guarantee or trial period to overcome any objections or hesitations.

  </steps>

  <constraints>

  1. Craft each email in a persuasive yet authentic tone, focusing on the customer's needs and desires while positioning the offer as the ultimate solution. 

  2. Optimize the subject lines, calls-to-action, and overall flow for maximum engagement and conversions.

  3. Write one email at a time. At the end of an email, ask me for feedback on your output or approval, before moving on to the next task. </constraints>

  • Launch your pre-launch email sequence and track key metrics (like open rates, click-through rates, replies, but MOST importantly enrollments) to validate demand and interest

    • Time: < 5 minutes to execute and get results from the prompt, 90 minutes to edit emails, 1 week to deliver email sequence

    • Cost: $0-$20(depending on the tool and email service provider)

  
  

  🏗️💰 Step 8: Refine your offer structure and pricing based on validation results

  • Use ChatGPT-4 to analyze your pre-launch validation data and extract insights and learnings from your pre-launch campaign

  • Here’s a prompt you can use to help with this:

  <role>

  You are a world-class online marketing strategist with a focus on online educational products like courses and memberships. In your role, you're particularly adept at data analysis. 

  </role>

  <task> Analyze the results of my recent pre-launch validation campaign for an online [your niche] course/membership. Using the provided data (email metrics, enrollment numbers, customer feedback), generate a comprehensive report covering: 1. Key insights and trends in customer behavior, preferences, and objections, 2. Segments or personas that showed the highest engagement and conversion rates, 3. Specific elements of the offer, messaging, or positioning that resonated most with the audience, 4. Potential areas for improvement or optimization in the offer structure, pricing, or delivery, 5. Recommendations for next steps in refining and launching the offer based on the validation results. </task>

  <steps>

  1. Organize the findings into a clear, actionable format with data visualizations and concrete examples to support your analysis and recommendations.

  2. When necessary, reference the previously provided audience analysis, offer promise and transformation.

  </steps>

  • Time: < 5 minutes

  • Cost: $0-$20 (depending on the version of tool you’re using)

  
  

  💎 Step 9: Refine your offer structure and pricing

  • Use ChatGPT or Claude 3 to generate data-driven recommendations for optimizing your offer based on the pre-launch insights

  • Here’s a prompt you can use to help with this:

  <role>

  You are a world-class expert in online course optimization within [your niche], with a unique specialty in create best-in-class online courses and memberships. </role>

  <task>

  Based on recent pre-launch validation findings, I want you to craft a set of precise, actionable strategies for the following:

  1. Optimizing the core modules, lessons, and bonuses based on customer preferences and engagement

  2. Improving the positioning, messaging, and unique selling proposition to better resonate with the target audience

  3. Adjusting the pricing tiers, bundles, or payment options to maximize perceived value and conversions

  4. Enhancing the onboarding, delivery, and support experience to ensure customer success and satisfaction

  5. Identifying potential upsell, cross-sell, or retention opportunities to increase customer lifetime value

  </task>

  <constraints>

  1. Please provide a detailed rationale and examples for each recommendation, along with a proposed implementation plan and timeline. 

  2. For the implementation plan, propose what role on the team might accomplish specified tasks.

  </constraints>

  • Time: < 5 minutes to execute and get output from prompt. Maybe 3-5 days to implement changes

  • Cost: $0

  
  

  📝 🎥 Step 10: Create the content of your offer

  • Use ChatGPT or Claude 3 to generate detailed content for slides, lesson plans, and scripts for your offer

  • Here’s a prompt you can use to help with this:

  <role> You are a world-renowned expert instructional designer specialized in online education and creating online courses and memberships in [your niche].</role>

  <task> Using the outline provided for my [course/membership offer] and incorporating recommendations from our previous discussions, I want you to create a detailed lesson plan for a specific module within the [course/membership offer]. </task>

  <steps>

  1. This lesson plan should be comprehensive, covering all key topics relevant to the module. For each topic, provide:

  - Clear Objectives: What should students learn or achieve by the end of this module?

  - Engaging Examples: Integrate real-life examples, case studies, or scenarios that illustrate the topic effectively.

  - Inspirational Stories: Include anecdotes or stories that can motivate students and make the learning experience more relatable.

  - Actionable Insights: Offer practical advice, steps, or strategies that students can implement to apply what they've learned.

  - Structure the lesson plan clearly, breaking it down into sections or lesson units where appropriate. Each section should include a brief introduction, the main content, and a "what they learned" and "now, do this before continuing to the next step" at the end of each less and also module. 

  - Highlight any required materials, resources, or preparatory work needed from the students.

  2. Upon completion of the lesson plan, present it for my review. I will provide approval or feedback before you proceed with the development of subsequent modules and lessons. 

  </steps>

  <constraints>

  1. Ensure the lesson plan aligns with the overarching goals of the [course/membership offer] and caters to the intended audience's needs and expectations.

  • Time: The prompt output will be delivered within ~2 minutes. Then, between adapting the prompt based on your feedback to the output, and creating the remaining content, this could take a couple hours.

  • Cost: $0-$20 (depending on the tool and volume)

  
  

  🧑🏽‍💻 Step 11: Enhance your videos with AI-powered editing

  • Leverage AI-powered video editing tools like Descript to automatically transcribe, edit, and optimize your video content.
    

    • Time: 1-2 weeks

    • Cost: If you edit yourself or someone on your team edits, it’s $30 per user per month for Descript. If you hire an editor, it all depends on the level of editor you work with — $500 - $4,000?